Jonah Berger Collection 3 Books Set (Contagious, Invisible Influence, Catalyst) CarolineCriadoPerez Readers trust his clear vision

Readers trust his clear vision

offering a mood and menu approach that makes plant-based food feel festive

Suitable for adults and mature readers who appreciate intricate plots

and twists that unfold with precision

Jonah Berger Collection 3 Books Set (Contagious, Invisible Influence, Catalyst) CarolineCriadoPerez Readers trust his clear visionDescription Contagious: Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word of mouth. Whether through face to face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word of mouth generates more than two times the sales of paid advertising